Nursing and media

There has been a big interest in the schooling of popular images of sucks and treat. Writers have been cogitate on images of nurses on telly, in cinema, in news coverage, and elsewhere. Most of the time, mankind beliefs of the nursing are make by the Images people see on TV. The Stereotypical hear of nurses as working only In acute-care, high technology area often acquainted In the media makes It very difficult to provide the diametric view of nurses working within the community. In reality, stereotypical views of nursing have a negative wedge even on nurses who practice in acute care hospitals.Not too many understand that the nurse is there to save patients lives . Most of public see nurses as sweet, kind, attentive and willing to talk, but not especially critical to the effort to rescue them from medical errors and injuries. (Derbyshire & Gordon, n. D. ) We can see fictional portrayals of nurses, for instance night-robe sitcom. The show fount nurse Carla. She is often visualised as strong and competent. She is the only major character on this show I would describe as normal. In one of the episodes a surgeon comments half-wit can be a nurse, and of course, the show instantly hasCarla express her disagreement, but It does not winnow out what a surgeon has said. The other show, Grey s Anatomy portrays nurses In offensive way around of the time. I dont see much respect doctorenter to the nurses, they dont call them by their names, they yell carry At the end, the hospital finally gave nurses the upper hand. Nursing has become more complex in ways that could not have been imaging a generation ago.Nursing and MediaSome people whitethorn view nursing differently then others. Some whitethorn view nursing as negative and few appointed. This perception may actually be due to the way the media depicts nursing. One tv show or movie may portray the nursing image as loving and caring, where another may portray the image as incompetent or unpleasant. There has been much research conducted over time on the portrayal of nursing in the media and the impact it has on the publics view. Some research scans the public views nursing positive degreely despite the media, while others say the media has a very negative impact on nursing.Whether the media depicts nursing as good or bad, or can influence the publics views, it is up to the nurses themselves to be awake of their own behaviors and portray nursing positively in real life. People may know the name Florence Nightingale. Nightingale was a nurse seen as an angel due to her work during the Crimean state of war and is known as the founder of modern nursing. Her image embodies the caring fundamentals of nursing. Today, many people may know the name Nurse Jackie a nurse on a television show portrayed quite differently than Nightingale.Nurse Jackie is seen as a strong-willed nurse who needs the help of narcotics to make it by dint of her day, which is much different from Nightingal es angelic image. This portrayal raises the question of whether people realize that television shows are fictional and the portrayal of nurses is a dramatic effect and done purely for ratings. Some research has been done to take away the affect the media may have on nursing. Peter Buerhaus, PhD, RN conducted a study in 2007 and found that despite less-than-authentic portrayals of nurses on some television shows, the media positively influences public perceptions (Howell, 2010).However, some say that the negative portrayal of nursing in the media actually does influence the publics perception negatively. Marie Quimba, music director of traffical studies at Grand Canyon in Phoenix, AZ says that many people, especially the less meliorate and younger population, are influenced by negative imagery in the media (Muehlauer, 2012). There was also a study conducted by David Stanley who is a senior lecturer in the School of Nursing and Midwifery at the Curtin University of engineering in Perth, Australia.The study analyzed the stereotypes on television and found that misrepresentations on television are credibly to have a profound effect on the publics perception. Television brings characters into the living dwell and the viewer is more likely to associate it with reality (Howell, 2010). If the media does affect the publics image of nursing in a negative way then the question is raised roughly how the nursing profession can change the publics perception of nursing.One thing that the nursing profession can do is to get snarly in the media and give feedback and input. Cindy Saver, president of CLS Development, Inc. and a registered nurse says that nurses must get involved and have a voice to convey their opinions and desires. Saver also recommends that nurses e-mail and write letters to television producers and contact companies that advertise during certain nurse-oriented programs to voice their pleasure or displeasure (Howell, 2010). Other suggestions include e nactment nurses more positively in the media.Recently, Johnson & Johnson conducted an advertising campaign concerning nurses and the nursing profession. One of the Johnson & Johnson ads shows a male nurse singing with a pediatric patient during chemotherapy treatment. These television commercials portray nursing in a positive light. They give nurses much well deserved admiration and may help in having a positive impact on the image of nursing. Other positive portrayals come from media sources such as news stories about nurses assisting during disasters, such as in hurricanes and tornadoes.The media is bound to continue to portray the nursing profession negatively for the routine of ratings however, the publics perception of nurses is a combination of what they see in the media and their real life experience. It is, therefore, incumbent on nurses to both affect media portrayal through letter writing campaigns and also to be aware of their own behaviors and how they portray themselve s to the public in their everyday life.